Back to HOME

How ALMA powered VIAVIA's innovative BNTO rental and resale

Sixuan Li Pasinetti

In the dynamic fashion world, staying ahead requires constant innovation. VIAVIA, a renowned multi-brand retailer, launched BNTO, a groundbreaking clothing rental service, leveraging ALMA’s AI-powered solutions. This case study explores how ALMA contributed to BNTO's success, democratizing high-end fashion and promoting sustainability.


Background: VIAVIA, known for high-quality denim and trendsetting designs, aimed to offer a versatile and stylish wardrobe without financial burden. Founder and CEO Sixuan Li envisioned BNTO as an affordable, high-quality rental service allowing customers to feel confident and stylish in any situation.

The Challenge: Creating a rental and resale platform that handles inventory management, customer preferences, and seamless logistics is challenging. VIAVIA needed a robust system integrating with existing operations while providing advanced capabilities for rental and resale.


The Solution: VIAVIA turned to ALMA to bring BNTO to life. ALMA’s AI-driven solutions provided everything needed to build and scale BNTO effectively.


Key Features of ALMA Utilized:

  1. Inventory Management: ALMA’s real-time inventory tracking and automated stock alerts ensured BNTO managed its diverse clothing range efficiently, avoiding stockouts and ensuring timely availability.

  2. Order Fulfillment: ALMA’s comprehensive order fulfillment services, including picking, packing, and shipping, streamlined BNTO’s operations. Efficient returns processing, including receiving, inspecting, and restocking returned items, added to the efficiency.

  3. AI-Powered Personalization: BNTO leveraged ALMA’s AI-powered tools to offer personalized clothing recommendations, enhancing customer experience with tailored suggestions.

  4. Subscription-Based Model: ALMA supported BNTO’s subscription service, allowing customers to rent premium fashion items monthly. Flexible rentals, easy returns, and the option to buy further enriched the customer journey.

  5. Sustainability Focus: Promoting a sustainable fashion model, BNTO used ALMA’s capabilities to reduce waste and encourage clothing reuse, aligning with VIAVIA’s commitment to environmental consciousness.

  6. Seamless Integration: ALMA’s integration with e-commerce platforms like Shopify ensured BNTO’s operations were synchronized with sales channels, providing a unified view of customer interactions and inventory levels.


Results: BNTO’s launch was a resounding success, thanks to ALMA’s robust technology. The platform quickly gained popularity among fashion enthusiasts, offering a flexible and affordable way to maintain a stylish wardrobe. AI-driven recommendations and a seamless customer experience boosted satisfaction and loyalty, while operational efficiencies achieved through ALMA’s solutions resulted in significant cost savings for VIAVIA.


The partnership between VIAVIA and ALMA showcases the transformative power of advanced technology in the fashion industry. ALMA’s AI-powered solutions enabled VIAVIA to create BNTO, a rental and resale platform meeting modern consumers' needs and promoting sustainability. As the apparel rental market grows, BNTO stands out as a testament to the power of combining technology and creativity to redefine luxury fashion.


In the dynamic fashion world, staying ahead requires constant innovation. VIAVIA, a renowned multi-brand retailer, launched BNTO, a groundbreaking clothing rental service, leveraging ALMA’s AI-powered solutions. This case study explores how ALMA contributed to BNTO's success, democratizing high-end fashion and promoting sustainability.


Background: VIAVIA, known for high-quality denim and trendsetting designs, aimed to offer a versatile and stylish wardrobe without financial burden. Founder and CEO Sixuan Li envisioned BNTO as an affordable, high-quality rental service allowing customers to feel confident and stylish in any situation.

The Challenge: Creating a rental and resale platform that handles inventory management, customer preferences, and seamless logistics is challenging. VIAVIA needed a robust system integrating with existing operations while providing advanced capabilities for rental and resale.


The Solution: VIAVIA turned to ALMA to bring BNTO to life. ALMA’s AI-driven solutions provided everything needed to build and scale BNTO effectively.


Key Features of ALMA Utilized:

  1. Inventory Management: ALMA’s real-time inventory tracking and automated stock alerts ensured BNTO managed its diverse clothing range efficiently, avoiding stockouts and ensuring timely availability.

  2. Order Fulfillment: ALMA’s comprehensive order fulfillment services, including picking, packing, and shipping, streamlined BNTO’s operations. Efficient returns processing, including receiving, inspecting, and restocking returned items, added to the efficiency.

  3. AI-Powered Personalization: BNTO leveraged ALMA’s AI-powered tools to offer personalized clothing recommendations, enhancing customer experience with tailored suggestions.

  4. Subscription-Based Model: ALMA supported BNTO’s subscription service, allowing customers to rent premium fashion items monthly. Flexible rentals, easy returns, and the option to buy further enriched the customer journey.

  5. Sustainability Focus: Promoting a sustainable fashion model, BNTO used ALMA’s capabilities to reduce waste and encourage clothing reuse, aligning with VIAVIA’s commitment to environmental consciousness.

  6. Seamless Integration: ALMA’s integration with e-commerce platforms like Shopify ensured BNTO’s operations were synchronized with sales channels, providing a unified view of customer interactions and inventory levels.


Results: BNTO’s launch was a resounding success, thanks to ALMA’s robust technology. The platform quickly gained popularity among fashion enthusiasts, offering a flexible and affordable way to maintain a stylish wardrobe. AI-driven recommendations and a seamless customer experience boosted satisfaction and loyalty, while operational efficiencies achieved through ALMA’s solutions resulted in significant cost savings for VIAVIA.


The partnership between VIAVIA and ALMA showcases the transformative power of advanced technology in the fashion industry. ALMA’s AI-powered solutions enabled VIAVIA to create BNTO, a rental and resale platform meeting modern consumers' needs and promoting sustainability. As the apparel rental market grows, BNTO stands out as a testament to the power of combining technology and creativity to redefine luxury fashion.


Contact Us To Learn More

Transparent Pricing

Significant Savings

ALMA.AI

The Operating System for Modern Fashion Brands Powered by AI

©2024 ALL RIGHTS RESERVED.

Contact Us To Learn More

Transparent Pricing

Significant Savings

ALMA.AI

The Operating System for Modern Fashion Brands Powered by AI

©2024 ALL RIGHTS RESERVED.

Contact Us To Learn More

Transparent Pricing

Significant Savings

ALMA.AI

The Operating System for Modern Fashion Brands Powered by AI

©2024 ALL RIGHTS RESERVED.